New Executive Officer Announcement

New Executive Officer - Danielle Lannin England
New LA Executive Officer Danielle Lannin England will commence in the role on 10 April 2024.

Lucerne Australia is pleased to announce the appointment of Danielle Lannin England as our Executive Officer.

Danielle replaces Katrina Copping who has stepped down from the role as she and her husband are relocating interstate.

Danielle is based at Keilira, where she is involved in a broadacre grains and Merino wool farming business with her husband Jonathan and his family. She is lead consultant with AgInnovate and has over 20 years’ experience in agricultural extension and working with grower groups across Australia. She brings to the lucerne industry strong governance, membership, strategic planning, project management and administrative skills. Danielle was listed in the Emerald 2014 100 Women in Australian Agribusiness; and was the 2013 Western Australian RIRDC Rural Woman of the Year. Both awards recognised her outstanding leadership and passion for the Australian agricultural industry.

Danielle studied for her Bachelor of Agribusiness Marketing at Curtin University and has a Graduate Certificate in Rural Systems Management (Queensland University). She has completed a Diploma in Project Management; is a graduate member of the Australian Institute of Company Directors; and has a Certificate 3 in Human Resource Leadership. She is looking forward to working in the Upper Southeast again and working with members to grow and develop the Lucerne seed industry.

The LA Executive is pleased to have someone of Danielle’s capability and experience on the team and we are excited for the organisation and the industry going forward. Danielle will commence in the role from 10 April 2024.

Scott Hutchings – Lucerne Australia Chair

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